Beyond design,
connecting dots|

Ten years building brand systems, campaigns, and products. I help companies think visually, and occasionally way outside the box. Looking for a role where the work actually matters.

Experience 10 yrs
Specialty Brand & Visual
Languages EN · ES · DE
Title Sr. Visual Designer
Personal Capital billboard
Brand systems Product design Campaigns

Personal Capital → Empower

I joined when it was a scrappy fintech startup. I left after a $1B acquisition. In between: I built the brand, ran campaigns that reached millions, designed the product, and made the decks that got deals done.

Read case study
0 yrs Experience
$0B Acquisition
0M+ users People reached
0 National campaigns

How I can help

What I do best

01

Brand &
Identity

Logo, typography, colour, guidelines, the full system. Built to work across every touchpoint and hold up long after the launch party.

Visual identity Brand systems Guidelines
02

Campaigns &
Content

I've taken campaigns from brief to live, national scale, OOH, digital, print. The kind of work that makes people stop and actually look.

Campaign design OOH & print Digital ads
03

Product &
Pitch

Dashboards, decks, data viz. I make complicated things clear, whether it's a fintech product used by millions or a pitch that has to land in the room.

Product design Pitch decks Data viz

Personal projects

I got into design to figure things out.
That part never stopped.

The best way to understand how someone thinks is to see what they make when no one's asking. Here's mine, No brief, no client.

App concepts

Selected work

Things I've built

Let's work
together.

Open to full-time roles in visual design, brand, or campaigns. Also available for focused freelance. I'm not chasing volume, I want to work on something worth making, with people who care how it turns out.

visualjuan.com@gmail LinkedIn
Juan Martinez

Juan Martinez

visualjuan.com@gmail

Hi, I'm Juan. I design things. If you have something worth making, let's talk.

Today