Healthcare · 2019
The science was real. The visual language wasn't there yet.
BioLumen's fiber technology was genuinely impressive, but impressive science doesn't raise money. A clear, confident visual story does. I came in to build that story from scratch.
The brand helped secure seed funding and a spot in PepsiCo's Greenhouse accelerator.
Project outcome · 2019
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Seed funding secured
1
PepsiCo Greenhouse selection
3
Deliverables: identity, deck, data viz
The honest take
What this project taught me
Pitch decks are an underrated design problem. The stakes are high, the audience is skeptical, and you have maybe 90 seconds per slide. Every visual decision, colour, hierarchy, chart type, is either earning trust or losing it.
BioLumen's science was ahead of the design. My job was to close that gap fast enough that the story held together before the investors moved on to the next deck in their inbox.