Nine years inside Personal Capital, building brand systems, designing products, running national campaigns, and communicating to investors. This is what that looked like.
Nine years · Brand system
From early design hire to Sr. Visual Designer, building the brand system from scratch and shipping it across every channel at scale.
"The tool to beat."
The app that changed how Americans think about money.
The New York Times
9
Years at one company
$1B
Acquisition value
3M+
Users served
50+
Product launches
12
National campaigns
1
Brand voice, built from scratch
Campaigns
Led creative for national campaigns across digital, OOH, and broadcast. The brief was always the same: make a fintech brand feel like a person. The "It's not money, it's personal" platform reached millions of Americans across billboards, print, and digital.
Featured project · Campaigns
Helped bring Cashius, the brand mascot, to life from initial sketches. Applied the character across marketing channels to promote Personal Capital Cash, a high-yield savings account, driving awareness and adoption at launch through digital ads, magazine spreads, email, and landing pages.
Product design
Every major product release from 2016 to 2024 had a visual design layer I owned or contributed to, onboarding, dashboard, mobile app, and financial planning tools. Working closely with product and engineering to make complex financial data feel intuitive.
