Packaging · Brand Identity · 2025
Modernising a brand with 300 years to protect.
Weinhaus Kahlenberg is a wine estate in Saale-Unstrut, Germany. New labels, updated logo, a new product line, all of it had to feel like it belonged to the same story as the original, just with better typography.
A wine that is part of a wellness ritual,
not just a drink.
The Schrothkur tradition · Saale-Unstrut, Germany
300+
Years of tradition
5
Deliverables
2
Product lines designed
The honest take
What packaging design actually is
Packaging design is slower than digital. Every decision has physical consequences, the paper stock, the embossing, the exact weight of a typeface. It all costs money if you get it wrong at print time.
What I liked about this project: the constraints were real. German wine label regulations, an existing brand equity, a client who knew their market deeply. Design inside real constraints produces better work than open briefs.